London, Asharq Al-Awsat- BusinessWeek, the world”s best-selling business magazine and InfoPro Management sarl (InfoPro),
a publishing and market research company based in Beirut, Lebanon, announced that the first issue of the Arabic edition of BusinessWeek has hit newsstands in all 22 Arab countries. The magazine is also being distributed to subscribers of Al Eqtisadiah, Saudi Arabia”s daily business and economic newspaper.
BusinessWeek Al-Arabiya will be published initially on a monthly basis and will include articles from all three editions of BusinessWeek (North America, Europe, and Asia), as well as locally originated content covering the Arabic speaking world.
BusinessWeek Al-Arabiya is jointly published by The McGraw Hill Companies, Inc. and Beirut-based InfoPro Management. A joint venture between InfoPro and Saudi Research and Publishing Company (SRPC) has been established for printing, distributing, and selling of advertising for the new magazine. The joint venture will also handle distribution of BusinessWeek Al-Arabiya to Al
The magazine launch is being announced through a series of events in several Arab cities that debuted earlier this month in Jeddah. Other events are scheduled in Beirut and Dubai.
"BusinessWeek and InfoPro have successfully worked together to produce a superior journalistic product," said Gary Hopkins, Senior Vice President, Operations, BusinessWeek. "We are confident that, through our joint effort,
BusinessWeek Al-Arabiya will consistently serve readers in the Arab community with our unique brand of actionable and indispensable business insights."
The magazine has an initial circulation of 30,000 copies. "The added value of this magazine is the investigative and analytical reporting approach that is not common in the region”s media," said Ramzi El Hafez, the new magazine”s editor-in-chief. "BusinessWeek Al-Arabiya offers an international perspective and business experiences both of which are in demand from our readers," said Abdul Wahab Al-Fayez, the editor-in-chief of Al Eqtisadiah.