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Tourism Campaign for Summer Season gets underway in Saudi - ASHARQ AL-AWSAT English Archive
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Riyadh, June 3, SPA — The Saudi Tourism Higher Authority has launched its campaign in local and Arab media organizations for the summer season of 2005.

The campaign entitled &#34Know the Kingdom&#34 will last until July 8.

The Authority”s Assistant Deputy Secretary General and Director General of Marketing, Dr. Fahd Al-Garbou said, &#34the media remains the most important channel to deliver the message of tourism.&#34

He said the campaign involved a budget of over SR 6 million, adding that some media organizations had already extended discounts ranging between 40-50 per cent of their rates for the campaign.

Dr. Al-Garbou added that the campaign would be supported by a project called &#34The Free Tourist Phone&#34 starting on June 15, during the summer season in 15 cities.

Asharq Al-Awsat

Asharq Al-Awsat

Asharq Al-Awsat is the world’s premier pan-Arab daily newspaper, printed simultaneously each day on four continents in 14 cities. Launched in London in 1978, Asharq Al-Awsat has established itself as the decisive publication on pan-Arab and international affairs, offering its readers in-depth analysis and exclusive editorials, as well as the most comprehensive coverage of the entire Arab world.

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