London, Asharq Al-Awsat – Bayan is a new name is the world of luxury beauty products, through which Inam Baqdo has returned to her eastern roots to reveal its secrets to a new generation of women, in both the Arab and western worlds. “After I tried traditional therapies that mothers had inherited from their mothers across the Middle East, I sought to create beauty products for a new generation. I want them to benefits from them as much as possible.”
A pharmaceutical chemistry graduate, Inam researched the oldest medical treatments and the latest developments in the field, as she attempted to combine the old and the new.
Amazingly, the range of beauty products on sale at Liberty ’s in central London , features the Habbat al Baraka (blessed black seed) as a basic and magical component. “No one can deny the importance of the black seed in Arab and Muslim culture. Its benefits are too many to mention. What caught my attention the most is that it doesn’t spoil quickly. I also discovered its anti-bacterial characteristics and this encouraged me to use it in skin care products. None of my products have been tested on animals and they do not contain any chemicals. The black seed acts as a preservative.”
In addition to the creams and skin moisturizers on offer, Inam’s luxurious range includes many products that are familiar to older generations in the Middle East and are still used by today’s generation, such as the “Post Natal Bath Essence” for new mothers. It is a mixture of seven medicinal herbs, including thyme and lavender. Women in the East used to bathe in this essence for 40 days after delivering because it would cleanse the skin and get rid of toxins.