Dubai, Asharq Al-Awsat- Panasonic, announced today the launch of six new models from its LUMIX range of digital cameras, for the Middle East market. The announcement was made at a press conference held in Hotel Intercontinental, Dubai .
The six new digital cameras launched by Panasonic include DMC-FX01, DMC-TZ1, DMC-FZ7, DMC-LZ5, DMC-LZ3 and DMC-LS2, each with a host of unique and innovative features to meet varied requirements of semi-professional and amateur photographers in the region.
Speaking at the press conference, Koji Naka, Product Manager, Panasonic, said, “With the popularity of digital photography in the region sky rocketing in the recent years, the market is witnessing an unprecedented demand for digital cameras. Consumers today are looking for cameras that offer a complete package in terms of performance, styling and ease-of-use, and with Panasonic’s commitment to adopt the most advanced technology in its products, we have been able to constantly meet consumer demands in tune with market trends.”
“These latest ranges of LUMIX cameras have been designed to offer unmatched performance under different operating conditions. We are certain that these cameras will be hot-sellers in the Middle East, as they are loaded with features to further enhance the experience of digital photography. Not only will these cameras be a benchmark for performance and styling, it will also be a value-for-money offering to consumers in the region,” he added.