Dubai, Asharq Al-Awsat- Chariot Media is set to make its debut in the region as mobile branding and marketing device at the upcoming Media and Marketing Show 2005, to be held November 7-9, at the Dubai International Exhibition Centre (DIEC).
The two-wheeled, gyroscopically balanced Chariot, using Segway’s one of a kind self-balancing personal transportation, is not just leisure transportation gear, but also a marketing tool with the potential to significantly boost advertisement productivity. The branded Segway excites immediate attention by its unique presence, and captive audiences can be selectively targeted by branded marketing messages delivered via patented customizable wrap-around advertisement skins.
“Chariots aren’t just about fun in transportation. They make advertising more productive by allowing greater visibility, versatility, and mobility. Chariots not only use thoroughly tested technology but have also been extensively used by major brands such as Blackberry, Palm, Yahoo!, and many more.” said Steven Brown, CEO, Vesta Group, the parent organization of Chariot Ventures.
“We shall be bringing our branded Chariots to the largest ever gathering of regional marketing decision makers at the Media and Marketing Show to demonstrate their marketing and branding potential. The Chariot’s arrival is particularly pertinent for the regional market, as most retail space is situated indoors, which largely precludes the usage of mobile advertisement. However, in addition to their outdoor usage, Chariots will have no problems negotiating indoor malls and complexes due to their light weight and superior mobility.”