Dubai, August 17, 2005: Samsung Electronics, has again been ranked the ‘Number One’ consumer electronics brand in the world. In a survey of the top 100 global brands, BusinessWeek magazine and Interbrand Consultancy have valued Samsung’s brand at $14.9 billion in 2005, making it the world’s topmost consumer electronics brand, a position long held by more entrenched player Sony. Furthermore, Samsung’s brand, now ranked at No. 20 position among the top 100 global brands, has posted the biggest gain in value of any global brand with a 186 per cent surge over the past five years.
The report, considered to be one of the most prestigious global brand studies, states that Samsung”s key success factor was its strategy to build a strong, single brand experience coupled with innovating cool-design digital products that displayed the company’s technical prowess.
“Our 20th rank in the Top 100 Global brands is a testimony of the transformation the company has undergone in the last few years. In addition to offering advanced technology, Samsung has always put emphasis on creating an arresting brand experience for consumers. This is one the crucial factors that, we believe, has contributed immensely to the growth of our brand value,” said Mr. B. W. Lee, President and CEO, Samsung Middle East and Africa.