London Asharq Al-Awsat-Forbes Arabia, the Dubai-based Arabic edition of the U.S. business magazine Forbes, will unveil its first-ever listing of the Top 40 Arab Brands in its forthcoming November issue.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
“With competition heating up in Arab countries, brands have become an effective way for a company to distinguish itself from competitors in terms of image and product offerings,” said Sulaiman al-Hattlan, Editor-in-Chief of Forbes Arabia. “The key question for those building Arab brands is how to think globally and act locally.”
“The first of its kind, the Forbes Arabia Top 40 Arab Brands list looks at companies that have created strong brands not only in Arab countries, but that are also gaining recognition worldwide,” explains Al- Hattlan.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
The Forbes Arabia research team ranked each brand by giving points to how well customers recognized, and trusted each Arab brand, and how well companies adapted their brand to a changing market environment to service their customers.
Al Jazeera ranks number one in Forbes Arabia’s Top 40 Arab Brands list, followed by Emirates and Almarai. Overall, companies from eight countries made the final cut. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.