Middle-east Arab News Opinion | Asharq Al-awsat

Joseph Braude, Author at ASHARQ AL-AWSAT English Archive
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A Commercial for China

A Commercial for China

by | Mar 14, 2014 | The Majalla Magazine

Ratings matter to commercial radio and television because the size of the audience determines the price of sponsors’ airtime. But should they also matter to government-backed foreign broadcasts, which do not sell ads? In Washington, the Arabic-language TV network...
South Koreans on Arab Airwaves

South Koreans on Arab Airwaves

by | Jan 16, 2014 | The Majalla Magazine

As a child at home in the United States I used to listen to broadcasts from faraway places via shortwave radio, the transmission typically uneven and full of static. Today those distant voices come in clear as a bell, via streaming audio on any smartphone. Late the...