Dubai, Asharq Al-Awsat- CONNECTOR Publishing is set to launch ‘Discover Dubai’, the latest addition to its well established Connector Magazine, this November at the Media and Marketing Show 2005. The magazine is aimed at the growing tourist traffic in Dubai , and looks to provide a comprehensive guide to the multitude of events and places to visit in the Emirate.
Dubai plays host to approximately 5.5 million visitors annually, and is considered one of the world’s premier tourist destinations with round-the-year hotel occupancy averaging 87 per cent in over 371 hotels and apartments, leading to the generation of over US$ 6.2 billion in revenues. The figures represent an annual growth of close to 30 per cent, as per statistics quoted by Dubai Tourism and Commerce Marketing (DTCM). The city is the focal point for a vast plethora of business and corporate activities, and a guide to activities taking place round the year is essential not just for the newcomers but also residents.
“There are plenty of publications in the UAE that provide readers with information on events and activities of the month interesting to residents, but Discover Dubai will be the first fully comprehensive tourist guide solely dedicated to providing tourists with information on Dubai’s history, culture, traditions, main attractions and must-do’s, as well as giving insights on the best recreational and shopping facilities
,” said John Radcliffe, Editor, Discover Dubai .
Natalie Shahrokni, Marketing Manager, CONNECTOR Publishing, said “To guarantee full credibility of circulation figures, Discover Dubai will be audited from the very first issue and copies will be distributed to targeted ‘tourist’ locations, such as hotels and hotel apartments, golf clubs and shopping malls. Dubai is quite segmented when it comes to products and services marketing, and Discover Dubai will be a great advertising medium for companies focusing on tourists, hotels, food, beverage and shopping outlets, tour companies, real estate companies and other business service providers. We will concentrate our efforts on reaching a select target audience as opposed to mass distribution.”
The Media and Marketing Show 2005, organized by THE DOMUS GROUP and supported by Dubai Media City (DMC), will be held Nov 7-9 at the Dubai International Exhibition Centre (DIEC) in Halls 6, 7 and 8, and will cater to all segments of the marketing and media sectors, from
advertising agencies, branding consultants, business magazine publishers and call centers to circulation auditors, consumer magazines, contract publishers, CRM specialists, daily newspapers, designers and directory publishers.
Major regional media players participating in the upcoming Media and Marketing Show 2005 include MEPRA, Khaleej Times, Dubai Media City, Jacobsons, Orient Planet, Saatchi and Saatchi, Fortune PromoSeven Group, BBC World, Dubai Television, Gray Business Communications, ITP Consumer, Al Jazeerah’s bouquet of channels, The Economist, Dubai Radio Network, Flip Media, Canon Middle East, CDP, Dom International, Media Factory, The Concept Group, AME Info, Biz Events, Gulf Air, General Motors, Blue Ocean, Les Affichages Pikasso, CONNECTOR Publishing, DIT Publishing, Infinity TV and others
. Further information about the exhibition can be found at www.dubaimediashow , the official website for the Media and Marketing Show.
“The Media and Marketing Show 2005 was conceived to provide the media and marketing sectors a consolidated platform to represent their interests and further business prospects via liaisoning and networking. It is rather paradoxical that the media and marketing firms in the region, while adept at representing their clients in the best possible way, often fall short in representing themselves. The Media and Marketing Show is meant to provide a forum for media professionals to raise their profile, discuss pertinent issues relating to industry growth, and negotiate partnerships and barter deals in order to raise competitive ability,” said David Domoney, Managing Director, THE DOMUS GROUP.