More than 300 media figures and people of influence from across the world have gathered in London to partake in the launch of Swatch company’s new collection of watches “Skin”.

The special gallery at The Strand street was the perfect location to organize an astonishing evening that focused on the “Your Move” concept adopted for the collection, which was inspired by the creative development combining the light weight and easy wearing with a simple and elegant design.

Swatch introduced a show themed “Swatch Your Move”, which concluded by unveiling 11 new watches from the “Swatch Skin” collection.

For over two months, a team of composers, choreographers and dance performers worked on reimagining Skin and #YOURMOVE through dance, perfectly combining human movements with virtual projections.

Creative director Carlo Giordanetti, who was the host along with brand vice president and COO Gonzalo de Cevallos, found the right words to sum up the breathtaking event: “We are proud to introduce our new Skin collection, a very strong member of our Swatch family, as well as #YOURMOVE, a motto that we hope will become a part of everyday language. The collection celebrates three elements that we take great care about: lightness, freedom and self-expression. More than ever, they are part of Swatch’s soul.”