Los Angeles – Google confirmed that it intends to adopt a preinstalled technology to ban ads on Chrome browser starting early 2018 in order to eliminate the most annoying ads on the Web.
The giant technology company works with “Coalition for Better Ads”, which is an independent group of tech. companies, publishers, and media agencies that aim to improve the quality of internet browsing.
SRidhar Ramaswamy, Google’s senior vice president for advertising said: “it’s far too common that people encounter annoying, intrusive ads on the web, like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page.”
“These frustrating experiences may lead some people to block all ads, which may cause huge losses for contents’ owners, journalists, web developers, and videographers who rely on advertisements to fund their web contents,” he added.