London- The BBC has announced it will invest £34 million to expand digital programming for children. It said the decision comes to confront the domination of the US media outlets over children and teenagers in Britain.
According to the Daily Telegraph, Lord Hall, the director-general, is expected to spell out how the institution must upgrade its traditional programs and launch new ones with the digital concept, in order to become a serious rival to US media giants like Amazon and Netflix.
According to the Telegraph, in the BBC’s first Annual Plan, released this week and setting out the corporation’s ambitions for the coming year, Lord Hall and Chairman Sir David Clementi will announce the “biggest investment in children’s services in years.
Lord Hall said: “We aim to restructure the BBC to serve the new generation, which is our top priority for the coming year, and each department of the entity should contribute to face this challenge.”
According to the announcement, £31.4 million will be allocated to produce a varied digital content that includes videos, live TV programs, contests, and apps.
Among the main aims of the upcoming plan is to confront the domination of the US culture by developing an upgraded online content that focuses on the British principles and culture.