Duba- Samsung launched its E530 mobile phone in the Middle East. The ladies-exclusive phone, which comes packed with rich features such as a fragrance / aromatherapy guide, calorie counter and shopping list, aims to be the ultimate fashion accessory for women seeking the perfect mix of image and style.

Mr. Steve Han, Senior Manager – Telecommunications, Samsung Gulf Electronics said: “The E530 phone is sure to soothe a woman’s soul as it sets her heart on fire with its unique interactive features. Features that appeal to the sensibilities of a young woman such as, the fragrance and aromatherapy guide will help a woman understand what fragrance would best suit her personality; the calorie-counter would keep a track on the calories spent each day and the shopping list will help her organise the purchasing-list in five separate wallets.”

The E530 comes in 5 retro-colour options with a chrome finish – Lavendar Pink, Valentine Pink, Chic White, Oasis Blue and Festival Orange. It is packed into a sleek clamshell form and offers a wide array of features including a mega-pixel camera with flash, MP3 player, video recording (MPEG4) and messaging, MMS, Java2.0, WAP 2.0 Bluetooth and USB adaptability. The E530 weighs only 85 gms, has a 260K TFT screen, 64 ringtones, and a user memory of 80 MB.

“The New Samsung E530 is power packed with all the features that a woman appreciates. In addition the aromatherapy/ fragrance guide, calorie counter, BMI calculator (Height-Weight ratio) and shopping list, it also include special features such as a daily personal bio-rhythm chart and an extra personal Pink Schedule,” said Mr. Sandeep Saihgal, Sales and Marketing Manager – Telecommunications, Samsung Gulf Electronics.