Abu Dhabi, Asharq Al-Awsat- Emirates Telecommunications Corporation- etisalat- has announced a partnership with Spacetoon Channel to launch Spacetoon Mobile service, which targets a new and huge segment of customers- children between 6 and 14 years of age. Etisalat is the first regional operator to launch this service, which allows users to download backgrounds, video clips, logos, tones, and merge personal pictures with characters on their mobiles.

Essa Al Haddad, Chief Marketing Officer, etisalat, said, “We are pleased to launch this service as it highlights our commitment to one of the largest segments of society. What makes this service unique is that it can be supervised by parents, allowing parents and children to share their interest in Spacetoon characters, exchange ideas, and learn together how to download content from the Internet.”

“The Spacetoon mobile service comes in line with Etisalat’s new strategy of providing tailor-made services to targeted segments. We expect that this service will be well received by customers as Spacetoon is one the most popular TV channel for children,” he added.