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Tim Cook, Apple’s chief executive, on stage after the announcement of the new Apple iPhone X. Credit Jim Wilson/The New York Times
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Fading out. Photographer: Gonzalo Arroyo Moreno/Getty Images
The Future of the IPhone Is Boring
There are objective reasons why some of Apple’s new smartphones, to be unveiled on Tuesday, will sell for more than $1,000. The iPhones, including the top-of-the line X model — the 10th anniversary edition — will have some cutting-edge components,...Caption:
Apple Senior Vice President of Worldwide Marketing, Phil Schiller, introduces the iPhone X during a launch event in Cupertino, California, US September 12, 2017. (Reuters)
Much-Anticipated iPhone X Unveiled on Smartphone’s 10th Anniversary
Apple Inc on Tuesday unveiled its latest smartphone model, the iPhone X, on the tenth anniversary of the groundbreaking device. The glass and stainless steel device features an edge-to-edge display that Chief Executive Tim Cook called “the biggest leap forward since...Caption:
People wait in front of the Apple store in Munich, before the 2015 worldwide launch of the iPhone 6s. (AP)
Apple Tests Consumer Loyalty and Pockets with $1,000 iPhone 8
Apple is expected to unveil on Tuesday the iPhone 8 ten years after co-founder Steve Jobs released the first version. A decade later, the new phone is likely to sell for $1,000, making it the company’s most expensive yet. Crossing into a new financial frontier, this...Caption:
Minh Uong/The New York Times