‘Net-a-Porter’ Cooperates with Five International Designers to Serve Arab Woman

Net-a-Porter

London – The Middle East region has been a perfect hub for international fashion designers after it stole the lights in the past years following the growing economic crisis which was mainly caused by the slowness of the Chinese economy. New investors, who chose the Middle East to launch their new markets, have focused on the Arabian style and introduced designs that respond to its needs – jewelry designers work on the Arab woman’s favorite stones, diamonds and Emeralds.

Some designers like Dolce & Gabbana saved efforts and time and introduced a line of Abayas that made imaginary profits and raised envy among other hesitating fashion houses. For example, in Qatar, the D&G Abayas were sold out in no time despite being rejected by many clients and designers in the region.

Apparently, Dolce & Gabbana studied the market well and understood that the Arab lady is a good listener as long as she feels respected; this respect was emphasized in decent designs with long sleeves, high collars, and unopened skirts. In the past, these designers failed in the Middle East after they introduced a low level-style that featured clichés and designs with exaggerated embroideries to justify high prices.

However, they finally reached an equation that provides them with profits and which also respects the taste of the Arab woman who desires a look with modern elegance that suit her environment and convoy trends at the same time.

“Net-a-Porter.com”, the global shopping website has introduced a line of evening dresses specially designed for the holiday season. The site has requested five international designers and fashion houses to provide one design that can be wore by the eastern woman. These designers are Elie Saab, Etro, Roland Mouret, Dolce & Gabbana, and Alexander McQueen.

The results were magnificent and designs were full of luxury and elegance for the Arab woman with a touch of uniqueness.

Net-a-porter’s Retail Fashion Director Lisa Aiken said that after studying the sales’ activity in the Middle Eastern market, the website chose the best selling designers; it worked with them closely to introduce a unique collection that respects the taste of Net-a-porter’s clients. This collection has been available exclusively on the website since the 11th of November.

Designers Celebrate with Their Arab Clients The Start Of Ramadan Month… With A Twist

Ramadan month

London: Several Western designer houses are clashing in their trials to attract the Arab client before the start of the Ramadan month, but fail to understand Arab’s shopping needs, and only look at these clients’ capacities to spend large amounts of money on daring accessories and expensive products.

In Great Britain and every year during this period, designers get prepared for Arab clients by offering new products and getting rid of the old, before their arrival in the summer.

There are some designer houses that understand, or at least understand the culture of their Arab client whose need for shopping increases during the month of Ramadan due to women’s need for elegant clothes and accessories when attending all the Iftar invitations and the family entertainment evenings.

These houses are now targeting the client in his own ground, by offering a unique collection specially designed for the month of Ramadan. Such attempts witness an acceptable success, because the designs often respect the eastern milieu and the Ramadan spirit, and at the same time, offer women new choices, instead of providing designs that only look at financial profits.

In other terms, many Arab women saw nothing different in the abayas designed by Dolce & Gabbana from the ones already made by Arab designers. The mistake of Dolce & Gabbana was their interest in iconic pieces with deep cultural meanings, that could only be understood by people living in this region or orientalists who had spend years studying Arab culture.

Such mistake drove Burberry fashion house to take a totally different policy by using a more simple language in dealing with the Arab client. The British fashion house decided to celebrate the opening of its immense shop in the U.A.E. last April with its traditional iconic trench-coat, by photographing leading Arab figures, wearing it, each in its own way.

Burberry also offered a unique collection ahead of the month of Ramadan, without referring to the abayas or caftans to reach Arab women’s wardrobe, but, instead, it kept its style as a British designer brand by respecting the Arab environment and the spiritual milieu of Ramadan.

Burberry Creative Director Christopher Bailey suggested a collection of long evening dresses, in addition to silk scarfs, stone embellished sandals, and expensive leather handbags, all designed in London and produced in Italy in small quantities.

In the month of Ramadan, Burberry and other designer houses discovered the increase of selling in the region. Therefore, some of these brands knew how to please their clients by offering modern styles that could be appreciated by Arab women rather than using traditional Arab pieces to reach Arab clients’ pockets.