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People visit the Confucius Temple to celebrate the Lantern Festival in Nanjing, in eastern China’s Jiangsu province, in February 2014. (AP Photo)


A Commercial for China

A Commercial for China

by | Mar 14, 2014 | The Majalla Magazine

Ratings matter to commercial radio and television because the size of the audience determines the price of sponsors’ airtime. But should they also matter to government-backed foreign broadcasts, which do not sell ads? In Washington, the Arabic-language TV network...