by Asharq Al-Awsat English | Jun 17, 2016 | Sports
Adidas will pay between 65 million and 70 million euros ($73-$79 million) a year to extend its sponsorship deal with the German soccer association (DFB), Sport Bild reported on Friday. The German sportswear company, which declined to comment on the report, currently...
by Asharq Al-Awsat English | Jan 25, 2016 | Sports
Adidas AG, German Sportswear Company, will be ending an 11-year sponsorship deal with the International Association of Athletics Federations (IAAF) almost four years early, the BBC reported on Jan. 24. According to Reuters, the BBC reported that Adidas, the biggest...