(FILES) The main control room in the new Al Jazeera America television broadcast studio on West 34th Street is viewed in this August 16, 2013 photo in New York. Al-Jazeera America begins wooing US viewers on August 20, 2013, with a vast campaign using traditional and social media for its cable channel launch, pledging to outdo its rivals with serious in-depth journalism. With a launch set for 1900 GMT, the Qatar-based media group took out full-page ads in The New York Times, Wall Street Journal and USA Today, and kept up a barrage over social media including Twitter, Facebook and Tumblr. “Change the way you look at news,” the ad in The Wall Street Journal states. “Get more depth, More perspective. Every day.” AFP PHOTO/Stan HONDA