Middle-east Arab News Opinion | Asharq Al-awsat

Heidi Klum Launches New Fashion Line at a Supermarket in Vienna | ASHARQ AL-AWSAT English Archive 2005 -2017
Select Page
Media ID: 55382898

Super model Heidi Klum shimmers in black at the 2016 in the
amfAR New York Gala (REUTERS).

Vienna- As part of consequent fashion media campaigns, three designers have dedicated a special tribute for the Austrian capital, even though Vienna has not been among the international fashion cities, with Austria currently being preoccupied with fierce electoral campaigns preparing for the upcoming parliamentary battle in mid-September.

“We are close to you, in the same store, where you buy your needs of milk, eggs, and bread”, this is how the famous model Heidi Klum promoted her new clothing line, and logged into a new market that needs much preparation and intelligence to choose the right words, image, and style for a successful marketing.

The German fashion celebrity didn’t choose to launch her campaign with professional models walking on catwalk and red carpets, accompanied with loud music and with the attendance of a high-class guests and celebrities.

According to the hard age-related restrictions of the modeling world, Heidi who is 44, has become old enough to work in this field. However, she didn’t give up and didn’t sit heartbroken recalling her celebrity’s memories when she was with Claudia Schiffer the most famous German models in the world.

Heidi worked in acting, but did not make much success. She also took part in television programs, especially those tackling topics about design, tailoring, and fashion. She also gained celebrity in programs that prepare, select and train models.

Heidi Klum launched her marketing campaign of clothes which she designed in the United States where she lives, in a German supermarket, which has 10,000 branches in 28 countries, 3200 of them in are in Germany. The most expensive piece displayed in the new line was a leather jacket that costs 60 euros.

Heidi’s preference for affordable prices came due to a strong competition which she has faced from another German store which announced sales on clothes designed by the German-American singer Anastacia, who chose the city of Cologne to announce her campaign, and then headed to Vienna to continue promoting her designs, saying they are cheap and fit all pockets.