Middle-east Arab News Opinion | Asharq Al-awsat

Trump and Sanders Fans Share Hunger for Campaign Merchandise | ASHARQ AL-AWSAT English Archive 2005 -2017
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An audience member wearing a t-shirt and cap for U.S. Republican presidential candidate Donald Trump leaves a campaign rally for U.S. Democratic presidential candidate and U.S. Senator Bernie Sanders in Binghamton

Despite being on opposite grounds in regard of the political spectrum, both Trump and Sanders have supporters with extraordinary hunger for their campaign, where according to numbers, they have bought about $20 million worth of campaign hats, T-shirts, bumper stickers, and other merchandise.

A level, which according to campaign officials marks a definite uncommon record for a presidential election.

President of branding consultancy Ries & Ries, Laura Ries, assured that she expects more of these kinds of sales to be seen, saying “Merchandise is a great way of getting your message out there, of engaging people, and of raising money”.

Both Sanders and Trump have their own trend of customized offerings, for instance Sanders campaign’s shop features “Feel the Bern” mugs, T-shirts with slogans like “Join the political revolution NOW”, and a “Babies for Bernie” baby bib. As for Trump, slogans on the very same kind of features display “Team Trump” and “New York Values”, trucker hats emblazed with “Make America Great Again” and a “presidential dog raglan” sweater designed to be worn by dogs.

Noting that from her side, Hillary Clinton, has run a much smaller campaign merchandise business, Ries said in regard of Clinton that not many people would want to wear a Clinton T-shirt, adding “Hillary is a huge front-runner in the polls, but in terms of passion, she’s lagging”.

T-Shirts and Mugs

The Sanders campaign has raised about $12.8 million in gross revenue from campaign merchandise sales, selling more than 800,000 individual items since launching last year, including 207,000 t-shirts and 44,000 coffee mugs, on the other hand, Trump’s merchandise business is smaller however in compare with historical ones, it’s pretty huge raising more than $6 million in gross revenue by selling Trump trademark gifts and apparel.

Meanwhile, Clinton has spent just $1.4 million on swag manufacturing so far were spent on Clinton’s campaign.