The $44 billion palm oil industry, under pressure in Europe after authorities recorded the consumable oil as a malignancy risk, has found a vocal partner in the nourishment segment: the producer of Nutella.

Italian candy parlor firm Ferrero has taken an open stand in regard that some other food organizations in the country are boycotting. It has propelled a publicizing effort to guarantee the general population about the security of Nutella, its lead item which makes up about a fifth of its deals.

The hazelnut and chocolate spread, one of Italy’s best-known nourishment brands and a famous breakfast treat for youngsters, depends on palm oil for its smooth surface and timeframe of realistic usability. Different substitutes, for example, sunflower oil, would change its character, as indicated by Ferrero.

“Making Nutella without palm oil would produce an inferior substitute for the real product, it would be a step backward,” Ferrero’s purchasing manager Vincenzo Tapella stated.

Ferrero consumes around 185,000 tons of palm oil a year, so supplanting it with those substitutes could cost the firm an additional $8-22 million every year, at those costs. The organization declined to comment on these estimations.

The European Food Safety Authority (EFSA) said in May that palm oil created even more a possibly cancer-causing contaminant than other vegetable oils when refined at temperatures over 200 degrees Celsius. It didn’t, in any case, suggest purchasers quit eating it and said additionally study was expected to evaluate the level of risk.

The World Health Organization and the U.N. Nourishment and Agriculture Organization hailed a similar potential risk which EFSA had cautioned of with respect to GE, however did not suggest customers quit eating palm oil. The U.S. Sustenance and Drug Administration likewise has not restricted the utilization of palm oil in nourishment.

To address shopper concern the organization started its advertising effort in September and says it is currently showing results.

Nutella deals in Italy rose 4 percent in the most recent four months of 2016, said Alessandro D’Este, the headof Ferrero’s Italy business.

Worldwide Nutella sales have been unaffected by the EFSA opinion and are developing at 5-6 percent every year, the organization said.

Ferrero did not reveal its sales for Europe outside its home market.