Middle-east Arab News Opinion | Asharq Al-awsat

Apple Revamps App Store, may Not Win over Developers | ASHARQ AL-AWSAT English Archive 2005 -2017
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The logo of Apple (AAPL) is seen in Los Angeles, California, United States, April 22, 2016.

Apple Inc announced a series of enhancements to its App Store that were awaited for quite a long time. However, with all the new changes, developers and analysts still believe that the good days of App store are almost over.

The revamped App Store will allow developers advertise their wares in search results and will further give developers a bigger cut of revenues on subscription apps, by the time Apple assured it has already sped up its app-approval process.

The aim is to sustain the virtuous cycle at the heart of the hugely lucrative iPhone business. Software developers make apps for the iPhone because in consequence iPhone customers are willing to pay.
With 35 percent rise over last year, according to Apple CEO, Tim Cook, the store is currently more strategically important than ever.

However the store is the victim of its own success, for instance, it is chock-full with a crazy number of applications that even customers find it difficult to find what they need as some 14,000 new apps arrive in the store each week.

“The app space has grown out of control,” said Vint Cerf, one of the inventors of the internet and now a vice president at Alphabet Inc’s Google, who was speaking at a San Francisco conference on the future of the web on Wednesday. “We need to move away from having an individual app for every individual thing you want to do.”