Beirut, Asharq Al-Awsat—The Arabic version of the “X Factor” begins broadcast today, eagerly awaited by fans across the Middle East following an intensive media campaign promoting the show. Arabic music stars Elissa, Carole Samaha, Hussain al-Jasmi, and Wael Kfoury will serve as judges.

The British and American versions of the X Factor are among the most popular programs on television, and Arab viewers are excitedly waiting to watch the new-look Arabic version of Simon Cowell’s popular music competition. The Arabic version will feature precisely the same format as its British and American counterparts.

The American X Factor production team is in charge of the new Arabic version, while the director previously worked for the British version of the show. X Factor Arabia will also be accompanied by a secondary show that will show viewers what is happening behind the scenes.

X Factor Arabia will be made up of 4 stages over 28 episodes. The first 8 episodes will see the contestants being chosen at public auditions. The chosen contestants then go through “boot camp”. Following this, the contestants will perform at the judges’ houses where the judges will make the final decision regarding who goes through to the final round. The final round will see the remaining contestants compete during live shows to win over the general public.

Auditions are reportedly going to be held across the Middle East in the UAE, Jordan, Tunisia, Morocco, Egypt, Lebanon and Kuwait. An Arabic version of the X Factor initially premiered on Rotana and LBC in 2006 but was taken off-air after only its second season.

X Factor Arabia debuts on 21 February and will be televised every Thursday and Friday on CBC Egypt, Rotana, Khaleejiya, and MTV Lebanon.